Storytelling for
Sustainable Tourism
Storytelling plays a vital role in promoting sustainable tourism by connecting visitors to the destination, educating them, and encouraging responsible and ethical travel practices. It helps preserve cultural heritage, empower local communities, and create engaging and memorable experiences that benefit both tourists and the places they visit.
Where tourism meets sustainability.
NEW DATES:
1st April 2024
What you’ll get
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Theory
1 class per week to cover sustainable storytelling strategies that you can apply to your business from day one.
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Practice
Educational material tailored to tourism businesses that helps to bring theory to practice.
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Personalised support
Personalised support from Sustain & Impact Tourism team with a response within 48 business hours between classes.
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Community
You are not alone. Going through the process with a community of like-minded professionals makes the process easier.
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Results
This practical workshop brings tangible results in as little as 4 weeks. Are you going to miss it?
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Extra support
Do you want to have a big impact or work on your storytelling in more detail? Upgrade to individual consultation with special discount.
Once upon a time…
Week 1
Who are you? This week we will explore our core stories and how they help us present ourselves in the world. We will talk about our values, mission, vision, authenticity… Not only will you be clear about who you are, but your presence out there will be more aligned and consistent.
Week 2
Who are your customers? We will take a deep dive into the soul of your target market in order to understand the stories they tell themselves and how they help or hurt them, how they become more or less sustainable as a result, and how you can serve them better.
Week 3
How do you relate with the world? This week we will explore how you show up in the world and how your stories serve you or not. We will also take a look at the prevalent storytelling about sustainability and how to improve it.
Week 4
How do you tell better stories? This week, we will bring all learnings together and work on strategies to tell better stories. Everybody has a story inside of them, so let’s put them out and let the sun shine on them!
Those are the experts who will guide you through the course
Nikoleta Míchalová
Nikoleta, the Founder & CEO of Sustain & Impact Tourism will take you through the journey of self-exploration. Having worked in various fields of tourism as a tour guide, working with river cruises, and DMCs, she found herself struggling with the status quo in the industry, thus pursuing returning to the University to earn her degree in Sustainable Destination Management.
Alba Cid
Alba has a passion for storytelling in all its forms: written and oral. Having studied Cultural Event Management, she integrated storytelling with tourism, particularly working with cultural heritage and the preservation of local traditions and customs. Currently, she works as a marketing officer for the Japanese sustainable and luxury travel tour operator Tricolage Inc. and for the government of Catalonia in web content production. Find out more about her work here.
Minou Schillings
Minou Schillings is on a mission to infuse business with Imagination and Regeneration. Her motto is simple: "When you never change your mind, why have one?" As a regenerative explorer, she is dedicated to helping impact intrapreneurs and business leaders to shed old-school thinking and embrace a brighter, radically different & sustainable future.
Limited Enrollment
Limited Enrollment
Storytelling plays a vital role in promoting sustainable tourism by connecting visitors to the destination, educating them, and encouraging responsible and ethical travel practices. It helps preserve cultural heritage, empower local communities, and create engaging and memorable experiences that benefit both tourists and the places they visit.
Frequently asked questions
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The course takes the whole month of February. We start on the 5th February and we have a Zoom session every Tuesday at 7pm (recorded). You have a month to complete the course work.
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The course includes one-hour long, recorded Zoom call every week and self-exploration materials that require additional work. To make a most of the course, we recommend dedicating at least 1h30 per workday.
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Absolutely! This is NOT a writing course, it is about how we tell stories and relate to the world.
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The course is a great place to start as it offers you an opportunity to explore the theory with fellow travel professionals. If you feel you need more support, you can get extra one-on-one consultation with Sustain & Impact Tourism for a special price!